Food for thought:
- “In a study of over 5,000 consumers, the EIA found that emotionally resonant online content falls into one of four buckets: inspiring, useful, funny, or beautiful. The agency also discovered that the most successful brands win by using a mix of all four types.”
- Create connections and drive conversation; initiate playful interactions
- Amplify creator stories; deliver on Off the Grid promise of helping creators achieve their business goals
- Act as an aggregator of content and connector of fans with topics of interest
Tips & tricks (help us feature you!):
- Tag @offthegridsf and #offthegridsf in your posts — we monitor all mentions and are always looking to feature quality content from our creator community (plus, as best practice add a location i.e. Fort Mason Center and up to 30 hashtags to each post increase your engagement)
- Aesthetic matters — when taking food shots, ensure you have a clean workspace free of clutter and that dishes are presented in a way that represents how YOU want your brand to be perceived. You don't have to be a professional photographer either – great things can be achieved with an iPhone in natural light.
- If your business is nearing a significant milestone i.e. adding a truck to your fleet, opening a brick & mortar, or overhauling your menu — let us know! We want to be part of documenting your journey and touting your successes.
- Send tips to firstname.lastname@example.org (this info will be available on our one-sheeter distributed after this presentation)
Post AT LEAST once a week, you can choose your frequency based on available resources.
- Once a week: Post every Monday with your schedule for the week so your fans can plan their visit!
- Daily: Post a photo of what you’re serving today and announce your schedule for the day.
What to post:
- Food photos! Your fans are foodies! Share photos of your daily menu items, and specials available for a limited time!
- Behind the scene photos: Feature your crew preparing the food to drum up excitement for the day or feature a regular who comes weekly!
- Include Call to Actions in your posts: “Retweet” “Like” “Share” “Comment” to make your fans act
Food Photo Do’s and Don’ts:
- Photograph colorful food
- Get the light right!
- Daylight is your friend but avoid shooting under direct sunlight.
- At nighttime, avoid overhead spotlights, and never use a flash
- Clean, uniform backdrops (either a pattern or solid color
- Capture the entire dish, either from the front or from above (stand on a chair if needed)
- Tap on the focal point of the picture for clear photos
- For burgers and sandwiches: Remember to display the ingredients. The outside of a sandwich or pastry isn't nearly as interesting as the fillings.
- Closeups are great but not when the viewer can’t tell what the dish is being displayed
- Don’t try to incorporate too many factors. Limit to 12 items focus
- If it’s gloomy out, remember that lighting affects the photo. Pick a filter that brightens up the photo
- Don’t cut off food, try to capture food in its entirety
- Careful with white and brown foods/sauce easy targets for inappropriate comment
Free App Recommendations:
- Photo editing: VSCO Cam, Snapseed, Rookie, Focus
- Collage tools: Instagram Layout, PicStitch, Photo Grid
- Go onto your business’ FB page and like Off the Grid’s page. This will make for easy tagging in the future
- On Twitter, follow @otgsf
- On Instagram, follow @offthegridsf